Without marketing, you cannot expect to run a successful business. We now bring to you, straight from insider sources, ten secret marketing strategies for you to enjoy reading about and implementing.
Create a directory of web sites on a specific topic. Simply offer visitors the option to add this directory to their website by linking to said website for more visitors. Create a professional-looking advertisement on top of the home page of the director. This process is called "link to", or linking to your website, thus providing you with free advertising.
Do you have a product or service that doesn't sell good? Here's a neat trick -- offer it for free for another entity's product or service in exchange. Get free advertising by placing your web site or business ad on the product or in the product package.
Trade autoresponder ads with other businesses. If both of you send out information with auto-responders just exchange a small classified ad to put at the bottom or top of each other's autoresponder message.
Start a free hotline with helpful hints. Offer a free daily, weekly, or monthly tip recorded on your voice mail. The tips should be related to your business. Such hints aren't complete if you don't sneak in the web address or business plug before or after the voice mail recording!
Trade content with another website or an e-zine. Try trading top ten lists such as this one, articles, it's all up to you. Such process is not complete unless you have a resource box included below the article for reference.
Offer to insert ads into your product package for other businesses. But if you scratch their back, they should scratch yours, meaning they return the favor for your company. Do not trade insert ads, though, if you are trading with a business who deals with a totally different type of target market.
Offer a free daily class in your web site's chat room. Make sure you are teaching your "students" something related to your business. This will get people to visit your web site everyday.
Perhaps you have a product that is selling slower than others? It's as simple as offering it gratis in exchange for the product or service of another business. You'll get free advertising by placing your web site or business ad on the free bonus.
Utilize emotional response advertising -- and do so profusely, including several ads for the same product all throughout your website. You would be trying to hit a customer's hot button in the hope they would recognize the signals and be inveigled to buy a product.
Publish an e-book compilation of e-zine articles. This affords you a chance to offer more articles, thus more power in the punch, so to say. Moreover, you have the chance to include graphics, unlike standard e-zines where graphics are not present. And as you charge businesses more for large color advertisements, this allows you to increase the revenue you earn from advertising.
These are ten marketing techniques guaranteed to improve the performance of that all-important sales and marketing facet of your business.
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