Serving your customers online is an opportunity that your brick-and-mortar business is provided with by the Internet. With the Internet, one becomes the extension of the other, meaning its presence doesn't mean you will abandon your business. The transition from a brick-and-mortar business to an online business is not an easy task. Having an online presence is going to compliment your existing business, but it is going to require a real commitment from you and your employees.
Your initial goal, whether or not your business becomes a click-and-order business, is integrating your online presence into your existing business infrastructure. Brick-and-mortar business like Staples and WalMart have also made the transition. Moving online doesn't mean abandoning your brick-and-mortar presence, rather it is to compliment it.
All of a sudden you're in the convenience business when you develop your online presence. But convenience is meaningless if your customers can't trust you. Your customers need to find your site online, otherwise trust and convenience wouldn't add up to anything. Remember as well that trust won't help you close the sale if you're too expensive.
Plans
It's important to have proper planning. You need to have goals to improve your chances for succeeding online. You need to set measurable objectives as you map out your online strategy. Hiring a web developer to build your site is not enough. It's important to be clear about what expansion or transition to the Internet means to your business. You need to consider several things when you expand your business into cyberspace such as how it will affect your sales, marketing, customer service as well as other business processes.
What are Bricks-and-Clicks
When you say bricks-and-clicks, it's a business model uniting online and offline presences. Sometimes, referred to as click-and-mortar or clicks-and-bricks. WalMart and Blockbuster are examples of businesses that implement this model. Because if offers online convenience without shipping charges, bricks-and-clicks system is very popular. Customers can order online and on a later date pick it up at a local store. An example would be a website created by your accounting firm that enables clients to upload payroll data for processing.
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